- December 14, 2013
Again and again, PDFs prove invaluable in your business world. But PDF/VT takes the next step in flexible business operations, enabling you to personalize your professional documents on a whole new level using variable and transactional printing. (That means it kind of turns your PDFs into personalized campaigns, where you can address each recipient individually.) Here’s the scoop.
What is PDF/VT?
Portable document format for variable and transactional printing takes the basic PDF concept and infuses a new visual element, adding encapsulated graphic objects to the mix for improved processing of images, text and other types of content. You can see these advancements in graphic representation not only through a fast PDF reader like Foxit PDF Reader, but in the quality of the printed documents.
As with other types of image-enhanced files, PDF/VT incorporates layers, but it does so on a more sophisticated level than your standard PDF document. While the typical PDF features optional content groups, or OCGs, PDF/VT includes optional content configuration dictionaries (OCCDs), which actually consist of a bunch of OCGs grouped together.
By including OCCDs in the PDF setup, PDF/VT allows you access to far better graphics, which, in turn, make for better printing. So instead of delivering documents to your recipients with a lot of different image formats that may not print particularly well, all information included in your PDF becomes standardized under PDF/VT, so it can be accurately printed onto paper, without compromising the quality of the featured images or text. To get the best idea of how a given document will look after printing, you should utilize a fast PDF reader like Foxit PDF Reader. It best reflects the intended quality of the content, while also making for easier sharing between business partners, clients or other PDF recipients.
When should you use PDF/VT?
PDF/VT is the ideal solution for any situation in which quality printing is a necessity. As a type of file that better lends itself to the printing process, this version of the PDF standard enables PDF software to print elegantly, removing the headaches that usual accompany juggling collections of different text and graphics. Once you’ve opened and reviewed your document with a fast PDF reader, you’ll be able to immediately send the file to the printer, without spending a lot of time and resources to make changes.
As you can see, business leaders often choose PDF/VT in the context of B2B correspondence, particularly when a variety of names and addresses are necessary. This PDF format is also incredibly useful for marketing efforts, as it allows you to personalize your PDF documents in ways that wouldn’t be possible with other standard PDF file standards. For transactional printing, as an example, you can use PDF/VT to better reflect the requirements related to a specific bill or invoice, making your correspondence appear more professional and using personalization to increase the likelihood of a response.
Ultimately, the strength of PDF/VT lies in its flexibility. Whether your needs are visual or transactional in nature, this format gives you the tools you need to craft and print the perfect set of high-quality printable, personalized documents.